Subliminal
Messages Pathfinder
Advertising floods the media with subliminal messages, sometimes leading the consumer to buy the product for all the wrong reasons. The public should be informed of the unconscious messages they encounter everyday. Our pathfinder is compiled of the best resources someone can use to experience common subliminal messages and research information on why and how they are made and their effects on an innocent consumer.
Before beginning, researchers are advised to be aware of the sources and authors of information pertaining to this topic. There are many unqualified and unhelpful websites discussing subliminal messages. Just be wary of the information and scrupulous of the sources.
Numbers where most useful books are found: 659’s
Best books:
Day, Nancy. Advertising: Information or Manipulation. 659.1 Day
Gourney, Catherine. Media Wizards. 302.23 Gou
Bay, Stuart and William Thorn. Visual Persuasion. 152.14 Bay
Online Databases: Galenet and EBSCOHost
Gateway Sites:
http://sbe.dumn.edu/subliminal/
http://www.classroomtools.com/sublimad.htm
Useful links and examples of subliminal messages with thorough explanations.
Websites:
http://www.parascope.com/articles/0397/sublim.htm
General information on history of subliminal messages.
http://www.sublimx.com/Pages/ProductInfo/AboutSubliminalMessages.asp
Ten categories dealing with learning, research, and the definition of subliminal
message.
http://www.csic.cornell.edu/201/subliminal/
Possible effects of subliminal messages on the mind.
http://hypnosis-therapy.net/s%20p.htm
This website has six different topics pertaining to subliminal messages, including why to use it and how it works.
http://www.geocities.com/Athens/Atlantis/6745/res.html
This site has an essay on subliminal messages.
Image Resources:
http://www.sejje.net/main.php?page=subliminal
This has several examples of different ads with subliminal messages along with explanations of each.
Online Journals:
http://www.findarticles.com/cf_0/g2699/0006/2699000639/p1/article.jhtml
A brief but informative article on the effect of subliminal messages.
http://www.findarticles.com/cf_0/m2843/5_23/55683970/p1/article.jhtml
Addresses the issues of scientific evidence and fictional beliefs of subliminal messages.
An in depth article on a study dealing with subliminal messages.
Organizations:
http://www.csicop.org/si/9204/subliminal-perception.html
“Fact and Fallacies” of subliminal messages.
Experts/Scholars:
Wilson Bryan Key
Philip M. Merikle
Video Resources:
Keywords:
“subliminal messages”
“unconscious perception”
“backmasking”
“media perception”
Online Papers:
http://watarts.uwaterloo.ca/~pmerikle/papers/SubliminalPerception.html
Full of general information on subliminal messages including the history.
Additional Categories:
Psychology
Visual Perception
Manipulation
Advertising
Illusions
Advertising Strategies
Sign and Date:
Amrit Khalsa
Leigh Fleming
Chrissy Kane
Lane Claghorn
April 24, 2002