Propaganda and Persuasion: A Pathfinder

 

 

In wartime, truth is so precious that she should always be attended by a bodyguard of lies.
   —Churchill

 

This guide is intended for those researching the topic of mental persuasion of the masses, widely known as propaganda. This guide primarily focuses on political persuasion, and somewhat less persuasion in advertising, although some sources will cover other aspects. Both print and web based sources are included.

 

 

Strategies for locating Print Resources:
Many resources on propaganda are currently on library shelves.

Dewey Decimal Classification is used by many public libraries to organize books and other library materials. You will find books on advertising under 659.1, and books on different aspects of propaganda first psychology, under 133-153, and second Politics, under 305-330.


The Library of Congress Classification System is used to organize books in many academic libraries. Books are found under various numbers often based on the country or time period the propaganda or persuasion occurred. Most books occur under the numbers 91036496-99026606.

 

Selected books:

 

Brave New World

By Aldous Huxley

A novel relating the future, and the future of propaganda used as a massive, engineered tool for the masses.

 

The Hidden Persuaders

By Vance Packard

A book explaining the hidden tactics of advertisers to influence the American masses in buying their products.

 

 

Age of propaganda :the everyday use and abuse of persuasion

By Anthony R. Pratkanis

This book draws on historical propaganda tactics and reveals mass social persuasion in action. It also tells how we can protect ourselves from propaganda.

 

Beyond Hypocrisy : Decoding the News in an Age of Propaganda : Including a Doublespeak Dictionary for the 1990s

By Edward S. Herman

This is a book addressing current propaganda, challenging your belief in accepted values and current issues in America, the author hopes to challenge and educate the reader.

 

Parting the Curtain : Propaganda, Culture and the Cold War, 1945-1961

By Walter L. Hixson

This book focuses on the culture clash in Eastern Europe of Soviet vs. American propaganda. It looks at the impacts of propaganda and how it can alter culture.

 

Influence: The Psychology of Persuasion

By Robert B. Cialdini

This book shows the psychology behind persuasion, how to persuade others, and how to resist such persuasion and shows the 6 human traits released when persuasion occurs.

 

Strategies for locating Web-Based Resources:

The below sites in general are well maintained and have quality content and material.

 

http://dir.yahoo.com/Social_Science/Communications/Propaganda/

This site is a basic listing for good links to propaganda web pages. Yahoo! has categorically found these sites, but reader beware, check the source, as not all sites from Yahoo! are always legitimate.

 

http://www.ministryofpropaganda.net/

The Ministry of Propaganda has good link resources researched by the author of the page.  He also has some good examples of propaganda listed on his site, ranging from American propaganda towards Palestine to WWII propaganda from Germans to Russians.

 

www.marx2mao.org

An online archive of primary source Communist propaganda texts and speeches, this site has many quality examples of propaganda ranging from Karl Marx to Mao Tse-tung, a Chinese leader and writer.

 

http://www.calvin.edu/academic/cas/gpa/

Another online archive, this time of German and East German propaganda that has many quality examples of propaganda of the Nazi party and before.

 

 

http://www.psyop.com/

The Psychological Operations Veterans Association (POVA) is not really a propaganda site, but has good examples of current propaganda being used against Afghanistan by our military. For more current issues, visit this site.

 

http://www.pbs.org/redfiles/prop/index.htm

An analysis of Soviet propaganda by PBS. A quality site in its analysis, but does not have many pictures. Overall, good background information.

 

http://www.africa2000.com/PNDX/pndx.htm

An excellent site for definitions of propaganda terms, and the terms used by our government. This site also provides interesting texts and links for the researcher.

 

Image Resources:

http://www.iisg.nl/~landsberger/

This site offers an image list of Chinese propagandist posters, an excellent archive of the posters from the Communist China era.

 

Online Databases

Online databases, specifically Encarta, get into the history of propaganda, and can be a quality tool for a researcher starting out. The researcher should shy away from certain databases, specifically ones dealing with current articles and news, such as Ebscohost or FACTS.com due to the nature of propaganda. Often propaganda is only noticed in hindsight, and current databases do not always have the best sources for this. However, Bigchalk can often be a good starting point for researchers with its wide array of propaganda articles.

 

Primary Sources

In propaganda, primary source material, especially quotes from leaders, are very telling. Many dictators have assumed a campaign of propaganda, and looking at leaders such as Stalin and Hitler will provide a telling look at propagandist material.

 

All propaganda has to be popular and has to adapt its spiritual level to the perception of the least intelligent.
   —Hitler

 

Keywords/Phrases/Subject Headings

Important search terms to use include “propaganda”, “persuasion”, “persuasion in advertising”, “communist propaganda”, or “political propaganda”.

 

Additional Advice to Researchers

Propaganda can appear anywhere, and has in the last 100 years. Today, propaganda can slightly be inserted in a document seemingly bereft of it. Searches for “propaganda” seem to do well, but one must also look into previous campaigns of propaganda, such as the Communist USSR or China, or even American campaigns.

 

 

Motivation is the art of getting people to do what you want them to do because they want to do it.
   —Dwight D. Eisenhower